Introducing PureShot for iPhone, iPad and iPod touch

This weekend we launched PureShot, our fabulous new #nofilter app for iPhone, iPad and iPod touch:

PureShot is designed to provide you with the best possible platform for shooting unfiltered photographs on your mobile device. It has  simple, elegant controls but is also highly configurable. And its photographs have the highest possible image integrity.

Whether you like you photos totally unprocessed, or want the cleanest possible starting-point for later processing (either on your iPhone, iPad or iPod touch, or on your computer), PureShot has a place in your “camera bag”.

For more information, visit our PureShot pages, or simply download PureShot from the iTunes App Store now!

And don’t forget to check out the video!



  1. Happy says:

    Will 645 also have positionable spot metering like pure shot?

    • Mike says:

      It’s possible, but it would require the Photo Filters to be redesigned (again). Currently, viewfinder swipes are used by them…

      However, we are certainly looking at how we might implement those elements of PureShot that would also benefit our other apps.

  2. Joe says:

    Hey guys. I’m loving PureShot but I’m not getting any geotagging data in my TIFFs. It’s enabled in the app and allowed in my Location Services settings pane. Any thoughts?

    • Mike says:

      Yes. Contact us directly (use the Support form or e-mail pureshot[at] and we’ll talk you through it.

  3. Mark Allen says:

    I have 645Pro, on my iPhone5. I don’t see any advanatge to buying Pureshot, as I have read the 645Pro manual and know how to use the app. Or am I missing something?

    • Mike says:

      The two apps are very different (well, they’re both camera apps, but within that…).

      645 PRO is an app designed to provide top-quality, print-ready in a variety of formats inspired by classic medium format cameras (from 6×6 to 6×17) with a look inspired by a number of classic film stocks, both color and B&W. The medium format aspect extends to the design of the app itself, which is based on the handling of later-generation medium-format film and digital cameras. As an aside, it also allows for the saving of unprocessed images at very high quality for later processing, typically in a tool such as Lightroom. The app was created in response to numerous requests we received from working professional photographers using our earlier apps (inspired by earlier medium format cameras) for greater control with a more “camera like” interface, higher technical quality to the output and the most natural “film look” possible—not faded or “aged” artificially. The app ended up reaching a far wider audience than expected, so it has evolved to respond to that audience’s needs, but that’s still pretty much what it’s there to do.

      PureShot is dedicated to providing a simple, elegant—but highly configurable—way for capturing unprocessed images with the highest-possible quality and integrity. Some people want this for their final output, while others want the best possible starting point for later processing, either on their computer or in other iOS apps. That quality comes both from the final output and from the control over the shooting process that is provided in order to get that final output. Yes, you can use 645 PRO to do most of what PureShot does (and a few people have mainly used 645 PRO in that way, which is one of the reasons why we designed PureShot), but PureShot does it better, faster, more easily and on more devices (being leaner, it runs fine on less capable hardware). However, you can’t use PureShot to do what 645 PRO does best.

      When I’m choosing which of the two to use I mentally hark back a few years and ask myself whether I want to shoot “film or digital”…

      In your case, it sounds like PureShot is the more suitable app!

      I hope that helps.

  4. ph says:

    PureShot is currently missing a fullscreen shutter. This is a very valuable feature for street photography. Are you planning such a feature for PureShot in the future?

    • Mike says:

      What do you mean by “a fullscreen shutter”? If you mean “tap to capture” then no, it’s not going to happen; tapping on the viewfinder is for setting (and, optionally, locking) the focus point-of-interest. We have a very clear shutter release, which helps you get the street shot when it’s actually in focus!

  5. Mike OHara says:

    Pure shot would be perfect if it had the wide aspect ratios if 645Pro. Are you planning to add them?

    • Mike says:

      Currently, no—the whole idea of PureShot is not to apply any post-processing. But yes, we do offer the 1:1 option, which goes against this slightly, thanks to overwhelming demand, and if the demand is there for other crops we will, of course undermine ourselves somewhat by providing them!