Pop Photo on “dRAW”

The serious photographers and camera enthusiasts at PopPhoto.com (Popular Photography) take particular interest in 645 PRO’s ability to produce high-quality “developed RAW” images. Reviewer Tim Barribeau explains clearly to his readers what this is, and why it has such appeal. You can read more here…

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What’s next for 645 PRO?

Update, 26 April 2012: it’s arrived. Download the update from the App Store! It’s only a couple of days since we launched 645 PRO, and here we are announcing Release 1.10. Why? Well, there are two reasons: fixing things and adding things. Pretty much all Release 1.0 products have issues that get missed during testing. […]

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645 PRO – Your “Mini-DSLR Camera”

645 PRO shot out of the box at launch, demanding attention even beyond the world of apps and iphone photography. Ben Reid, writing for Redmond Pie says: “From the ground up, you can instantly tell that it’s not your generic photo app.” He picks up on the unique features of “developed RAW” .tiff files and […]

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dpreview: Access to Lossless Output “Unique”

Digital Photography Review, the place for pro-photographers and serious amateurs working daily with top-end DSLR cameras, took a look at 645 PRO. And it impressed. Sure, it’s no rival to a Nikon D4! But in the context of iPhone photography, the ability to the access to the best-quality images available from the device, along with features […]

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Cult of Mac: Would He Buy 645 PRO?

Headlines don’t come better than this: “645 Pro Takes The Best iPhone Photos You Have Ever Seen”. Charlie Sorrell, contributor to Cult of Mac, gives 645 PRO a thorough road test and shares his findings in a very clearly laid out piece—it’s recommended reading! Click here for the full story…

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645 PRO: RAW Redux

We’re doing some really innovative things with our new iPhone camera app, 645 PRO. One of these is to save an image that is appreciably less processed than any other to yet be captured by iPhone. We spent a lot of time (and discussed with quite a few people) before deciding what to call this. […]

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iPhone: a Professional Photography Tool?

Rollei 35 and iPhone 4S running 645 PRO

I’ve read a number of blog postings and comments lately suggesting that “real” photographers only use iPhones for messing about and having fun, and will always choose a “real camera” when working. I think that’s not true. Let’s leave aside the fact that, for many photographers, the line between working with a camera and messing […]

Rollei 35 and iPhone 4S running 645 PRO
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